Who decides the price of stocks?

May 04, 2023
The price of shares in the stock market is determined by supply and demand. This means that the share price is based on how much investors are willing to pay for it and how many shares can be bought.


The forces of supply and demand are influenced by many factors, including company performance, the general state of the economy and investor sentiment. For example, if a company reports strong earnings and growth, investors may be more willing to buy that companys stock, which can increase the stock price. On the other hand, when a company reports poor earnings or faces negative news, investors may be more likely to sell their shares, which can lower the stock price. The supply of shares is determined by the number of shares available for purchase. This can be influenced by factors such as the companys decision to issue new shares, the willingness of existing shareholders to sell their shares, and the general demand for the shares.

The demand for stocks is determined by how many investors want to buy shares of the stock. This can be influenced by factors such as the perceived value of the company, the efficiency of the economy and the availability of alternative investment opportunities.


Ultimately, the price of a share is determined by the market - ie. the joint stock decisions of buyers and sellers. Although individual investors can affect the price of a stock through their buying and selling decisions, the total supply and demand of a stock drives its price over the long term. It is important to note that the stock market can be volatile and unpredictable and there are no guarantees when investing. However, by understanding the basic principles of how the stock market works, investors can make informed decisions and manage risks effectively.


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